Gail Kim, Account Director of Branded Content, and Lucia Blackwell, Content Studio Manager, reveal the power of Branded Content stories in your next campaign. 

Gail and Lucia begin by explaining the basics of Branded Content, including its overall benefits and the advantages of partnering with a trusted media partner like The Seattle Times. They also show how a Branded Content story gets developed, and how other businesses have matched their Branded Content stories to their messaging and marketing goals.