THE SEATTLE TIMES MEDIA SOLUTIONS
LUNCH AND LEARN
1st Party Data: Your Marketing Superpower
August 15, 2023
This webinar reviews the superpower of 1st party data, as utilized in direct mail, email marketing, social campaigns, programmatic, search and more.
An expert panel from Seattle Times Media Solutions discusses the various ways data is collected and used in digital marketing, and how it can be leveraged to be most effective. The team shares ways to collect data and how to use data to create look-alike audiences.
Our search expert also shares the latest on how Google Analytics 4 can be used for comprehensive data analytics, enabling better audience segmentation and outreach.
An expert panel from Seattle Times Media Solutions discusses the various ways data is collected and used in digital marketing, and how it can be leveraged to be most effective. The team shares ways to collect data and how to use data to create look-alike audiences.
Our search expert also shares the latest on how Google Analytics 4 can be used for comprehensive data analytics, enabling better audience segmentation and outreach.
