The Seattle Times Media Solutions team and their partner Nerus Strategies welcome attendees to the second annual Best in the PNW contest, celebrating outstanding local small and medium-sized businesses. The agenda features a live demo of the marketing site, case studies of successful businesses and the timeline for the 2024 contest. The presenters highlight the importance of businesses applying in multiple categories for greater visibility. They also share tips for grassroots and promotional strategies, such as using social media and custom voting pages.

The presenters review the success stories of previous contest participants, emphasizing how the contest helps businesses increase their fan base, attract new clients and expand operations. The contest also serves as a valuable tool for recruitment and employee retention.