The Seattle Times Media Solutions team presents an in-depth exploration of influencer marketing and the benefits it brings, including high engagement rates, authenticity and targeted reach. Emphasizing the value of long-term partnerships with influencers, the presenters demonstrate how these collaborations can build brand awareness and yield a significant return on investment. They highlight a study showing consumer preferences for transparency and integrity from influencers, and consumers’ readiness to make purchases based on influencer recommendations. 

The presenters share successful case studies, including a campaign with The Ticket and influencer Tammy Henry Tiff, which resulted in high engagement and performance boosts. Another campaign featuring local celebrities significantly increased tourism impressions for Bellingham and effectively promoted Windermere's Spotify channel. These examples demonstrate the power of influencer partnerships that are tailored to clients' specific goals and budgets.