This webinar focuses on digital marketing for companies that rely on leads.

The Seattle Times Media Solutions team discusses the consumer journey, offering practical lead generation tips and insights into measuring return on investment. This comprehensive overview equips businesses with the knowledge and tools necessary to enhance their advertising strategies.

Expert presenters provide in-depth insights, including the customer purchase funnel and diverse avenues through which individuals discover a business's products and services to sharing crucial tips for optimizing websites to maximize lead generation. The presentation covers advertising on Google and Meta products, as well as advanced strategies, including leveraging first-party data and executing omni-channel marketing for a more holistic approach. The session wraps up with examples of successful marketing campaigns, providing a detailed breakdown of how each campaign navigates various stages of the marketing funnel.